Signage is  one of the first and most important considerations in identifying, promoting and advertising a business. It is the permanent, continual message to the public about who you are and what you have to offer. Signs create a mood and a feeling, as well as the identity of a business, attracting customers for a closer look. If coordinated with the architectural  surroundings ... buildings and landscape ..., it can make the property, store, office park or other facility much more appealing to potential customers and to the community.

Our concept of sign design is to keep signage clean, minimal and to the point, to avoid confusion about the intended message, by trying to explain too much. We believe a good rule is to simplify the copy. For maximum impact and appeal, signs at front entrances, in particular, should be kept at a minimum number and architecturally pleasing. Distance is a key factor in choosing a typestyle and letter size. After that is decided, the size of the sign face and support structure can then be calculated. Colors and their combinations and contrast also play a significant part in visual impact and legibility. Whether using dark background colors with lighter lettering, or light backgrounds with dark letters, the greater the contrast, the better the visibility.

We work closely with our clients to assist with all of these important determinations, surveying the location and acquiring color information and our clients' input regarding tastes and preferences.

Estimating costs and designing your signs can be greatly simplified if you will select examples from this website and let us know your preferences.